The Big Picture: The Biggest Games Companies Need to Understand
Bloomberg — Game companies should understand the market, understand what they are getting and how to best market themselves in the era of the big games.
Games are the new reality.
But that doesn’t mean we have to abandon all of our best practices and tactics.
Here are five big game companies you need to watch and learn from: 1.
Sony PlayStation Network: A major factor in driving sales for video games, PlayStation Network is the backbone of Sony’s PlayStation brand.
It’s the network where gamers can download, share and play games, as well as purchase content.
But the platform is facing a major pushback from its competitors and regulators alike.
This is a game changer.
Sony is taking a major risk here.
Nintendo: This game-centric company has seen its share price soar dramatically since it launched the Wii U in 2009.
Now, the company is aiming to win back gamers and reinvigorate its business by taking a larger role in gaming and creating its own social gaming network, Nintendo World.
Microsoft: The software giant’s Xbox gaming platform is widely considered one of the best on the market.
The Xbox has been around since 2008, and Microsoft has been investing heavily in Xbox in recent years.
Its new $5.99-per-month subscription service will let gamers buy games, games accessories and more games on Xbox Live, a marketplace that now has more than 4 million active members.
Electronic Arts: The biggest video game publisher in the world has been a pioneer in making games accessible to young audiences and providing them with the most up-to-date and exciting game experiences possible.
The EA family of franchises includes FIFA, Madden, NHL, Plants vs. Zombies and more.
EA is expanding its gaming lineup, releasing an arcade game, a video game-themed reality show, a game in the Star Wars universe, and a new movie based on the franchise.
Electronic Sports: Electronic Sports (ESports) has been on a mission to bring video game content to the masses for more than 20 years.
Now it has more players, more teams and more money than any other sports league.
The company’s first-ever esports tournament, DreamHack Summer, will take place from August 25-30 in Stockholm, Sweden.
We’re betting on ESL to deliver a spectacular, multi-year experience.
We’ve watched this company evolve from a game-focused company to one that is expanding into the entertainment space.
Let’s make sure we have the best possible launch for its next-generation gaming platform.